for Grindex

Update: 07.06.2022

Last week: 21 week 2022 (23.05.2022 - 29.05.2022)

Last full month: Apr 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 2 221 -13.8% 54.3% -2.9 1 060 394 -16.1% 82.1% -2.2 -9.3%
MoM 8 817 -34.6% 53.5% -4.3 4 250 643 -36.0% 81.2% -3 -29.4%
YTD 53 958 2.6% 55.5% -4 25 421 549 32.6% 82.7% 1 9.9%
MAT 118 977 -16.6% 54.0% -7 51 855 633 11.1% 80.9% -0.5 -5.7%
KAPSIKAM
WoW 20 728 -3.2% 2.7% 0 8 699 840 -3.8% 2.9% -0.1 -1.7%
MoM 169 728 -20.9% 2.7% 0.2 74 220 018 -20.8% 2.9% 0.4 -27.1%
YTD 462 543 0.7% 2.7% 0 196 069 973 2.2% 2.9% -0.3 0.0%
MAT 1 068 298 -11.8% 2.7% -0.1 443 092 357 -6.8% 2.9% -0.3 -7.5%
MILDRONATE
WoW 79 832 -6.3% 22.9% -0.9 52 613 157 -5.7% 24.1% -1 -2.6%
MoM 399 925 -40.3% 22.9% 0.4 269 107 725 -36.4% 24.2% 1.1 -41.2%
YTD 2 327 951 21.1% 16.8% 1.6 1 325 756 797 64.7% 18.1% 3.9 9.6%
MAT 5 201 740 13.9% 17.1% 2 2 454 246 948 33.3% 16.5% 2.7 0.8%
SULFARGIN
WoW 2 820 -13.7% 0.8% -0.1 1 431 110 -12.9% 1.1% -0.2 0.4%
MoM 11 103 -27.8% 0.8% 0.1 5 749 879 -26.5% 1.1% 0.2 -35.6%
YTD 66 510 6.2% 0.9% 0.1 33 306 531 13.0% 1.1% 0.1 -4.4%
MAT 168 034 -12.0% 0.9% 0 83 586 943 -1.4% 1.2% 0 -7.8%
VIPROSAL
WoW 23 292 2.6% 2.9% 0.1 9 626 934 2.7% 3.1% 0.1 -1.7%
MoM 97 455 -35.9% 2.9% -0.4 41 743 859 -36.5% 3.1% -0.2 -27.2%
YTD 581 970 28.1% 3.2% 0.7 240 678 374 39.3% 3.4% 0.6 0.6%
MAT 1 371 257 5.4% 3.2% 0.4 539 178 360 12.7% 3.4% 0.3 -7.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 53 958 2.6% 55.5% -4 25 421 549 32.6% 82.7% 1 9.9%
KAPSIKAM 462 543 0.7% 2.7% 0 196 069 973 2.2% 2.9% -0.3 0.0%
MILDRONATE 2 327 951 21.1% 16.8% 1.6 1 325 756 797 64.7% 18.1% 3.9 9.6%
SULFARGIN 66 510 6.2% 0.9% 0.1 33 306 531 13.0% 1.1% 0.1 -4.4%
VIPROSAL 581 970 28.1% 3.2% 0.7 240 678 374 39.3% 3.4% 0.6 0.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 118 977 -16.6% 54.0% -7 51 855 633 11.1% 80.9% -0.5 -5.7%
KAPSIKAM 1 068 298 -11.8% 2.7% -0.1 443 092 357 -6.8% 2.9% -0.3 -7.5%
MILDRONATE 5 201 740 13.9% 17.1% 2 2 454 246 948 33.3% 16.5% 2.7 0.8%
SULFARGIN 168 034 -12.0% 0.9% 0 83 586 943 -1.4% 1.2% 0 -7.8%
VIPROSAL 1 371 257 5.4% 3.2% 0.4 539 178 360 12.7% 3.4% 0.3 -7.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 2 221 -13.8% 54.3% -2.9 1 060 394 -16.1% 82.1% -2.2 -9.3%
KAPSIKAM 20 728 -3.2% 2.7% 0 8 699 840 -3.8% 2.9% -0.1 -1.7%
MILDRONATE 79 832 -6.3% 22.9% -0.9 52 613 157 -5.7% 24.1% -1 -2.6%
SULFARGIN 2 820 -13.7% 0.8% -0.1 1 431 110 -12.9% 1.1% -0.2 0.4%
VIPROSAL 23 292 2.6% 2.9% 0.1 9 626 934 2.7% 3.1% 0.1 -1.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 8 817 -34.6% 53.5% -4.3 4 250 643 -36.0% 81.2% -3 -29.4%
KAPSIKAM 169 728 -20.9% 2.7% 0.2 74 220 018 -20.8% 2.9% 0.4 -27.1%
MILDRONATE 399 925 -40.3% 22.9% 0.4 269 107 725 -36.4% 24.2% 1.1 -41.2%
SULFARGIN 11 103 -27.8% 0.8% 0.1 5 749 879 -26.5% 1.1% 0.2 -35.6%
VIPROSAL 97 455 -35.9% 2.9% -0.4 41 743 859 -36.5% 3.1% -0.2 -27.2%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs